Why Do You Need a Mobile Compatible Website?

Today, the use of mobile devices is quite high, so most people visit their mobile or tablet, so your website should be a mobile-friendly website.

We did a quick study and found that a large percentage of customers (around 50%) still have mobile-friendly legacy websites.

It's mid-2020 and the number of non-mobile-friendly websites is actually pretty staggering!

And here it is:

What we learned was that a surprisingly large number of people actually believed they didn't need a mobile-friendly website!

Obviously, mobile devices include smartphones, tablets of all sizes, and convertible laptops. By convertible laptops are meant portable devices that can transform into tablets. Traditional laptops are portable but typically not under the umbrella of mobile devices

Losing Website Visitors?
Did you know that if your website is not mobile friendly, you can lose up to 50-55% of ALL your website visitors?

Think about this.

Potential customers come to your website. Since your website is not mobile-friendly, all they see is a website that is scaled down or cut.

Most will "exit" (to close the tab or browser window, or to click the website X to go to a different website, or to click the back arrow and return to where they came from).

They do this because it is very difficult to move around to find what they need on a non-mobile-friendly website, they don't want to bother with zooming and panning. They also don't want to be squint to read small text!

Remember, when mobile Internet users come to your URL, they expect a mobile-friendly website!

And if your website isn't mobile-friendly, they'll leave unless there are compelling reasons to navigate the site. Even for compelling reasons, they can still break up!

In fact, you may be losing potential customers and you probably aren't even aware of it.

The problem is not knowing how many potential customers you have lost. You wouldn't know this unless you track your website visitors and find a trend based on where they go and what they do when they reach your website. One way to tell is to look at the data captured by Google Analytics and focus on acquisition statistics and user behavior on your website.

Global Statistics
As of 2015, you will find that, by 2015, more people use mobile devices to access the Internet than actually use desktop computers or laptops!

Mobile device users have surpassed desktop and fixed computer users, and by 2017 it was estimated that up to 60% of Internet traffic will be generated by mobile Internet users, and this number is now 67%.

If you do not have a website suitable for mobile devices, you will not see this visitor traffic to your website.

Is it enough for you to sit and pay attention?

Google's Stand
In April 2015, Google announced that web pages that are not mobile-friendly websites would potentially penalize the search rank. Therefore, it makes it all the more important that your website is mobile-friendly.

Mobile compatibility
So what is mobile ease of use about? Let's start by looking at two websites that are not mobile friendly.

When viewed on a mobile device, especially a smartphone, iPhone 6s, you will see the entire website compressed to fit the small mobile screen, and it is very difficult to navigate and navigate the website and find information:

When viewed on a mobile device, especially on a smartphone, in this case an iPhone 6s, you would see the entire website compressed to fit the small mobile screen, and it is very difficult to navigate and navigate the website and find information:

These websites are difficult to navigate and require a lot of panning, pinching and zooming to view content.

Next, let's look at a mobile-friendly website.

Let the site we will look at is a mobile compatible e-commerce site.

 

See how the website shrinks to fit the device screen and notice the yellow menu icon that appears in the top left and can be used to open the menu.

Note how the other links fit into the menu. As you scroll down you can also see how various sections of the website are stacked on top of each other to create easy navigation.

A responsive website typically looks like this.

Notice how you see this website specifically for mobile devices as mobile-friendly even on the desktop browser. What's more, even the dedicated mobile website is responsive so that it can be adjusted to the size of the screen the device is accessing, whether it's a tab or a phone.

Is Your Website Mobile Compatible?
How do you know if your website is mobile compatible?

Start by logging in to your website from a smartphone and see how it looks. Shrink to the point where you can barely read anything

If it is cut or at the bottom or right, you have a non-mobile-friendly website.

In addition to a simple check using your own smartphone, there are many tools to tell if your website is mobile-friendly. One of our favorites is the Google Mobile Compatibility Test tool.

Google Mobile Compatible Test Tool
You can use the Google Mobile Compatibility Test to see if your website is suitable for mobile devices. All you have to do is enter your website address and you will get the results within minutes. We ran the above 2 non-mobile-friendly websites through the vehicle and also ran the website for Complete Property Services.

Having a mobile-friendly website is actually crucial to the success of your business online.

Ask yourself if you really need a mobile-friendly website. If your answer is no, ask yourself again. Today, your answer should just be a resounding yes! The only consideration should be whether your website needs to be made responsive or get a custom mobile website.

Mobile navigation should be easy. Most mobile websites have a special menu icon that will open a menu of top-level pages when tapped.

Notice how the menu icon appears on a mobile-friendly website.

The most responsive website frameworks used to design and develop websites automatically take this into account. Some of them allow you to customize the position of the menu icon. No matter how you shape the menu, make sure the icon is distinctive, easy to identify.

And unless absolutely necessary, please do not fill in all links inside the main menu icon.

Minimizing User Disappointment
Let's face it. People don't like to be constantly annoyed by notifications by the site while browsing a website on a mobile device, and zooming in. Please consider this when working on your mobile website. Keep in mind that almost everything is fully customizable while making the components of your website responsive. It is best to configure it so that the most relevant information comes first.

Call to action
Mobile users convert differently than desktop-based users.

Your phone number should be displayed prominently and should be found easily. Make sure the click-to-call feature is properly applied and enabled. Click to call feature allows people to tap your phone number or call us link to call you right away.

See the click-to-call feature as it looks on the iPhone 6s. Pop-up appears immediately after tapping the phone number

In fact, many mobile users prefer to use the click-to-call feature so that they can click the link to call you. On a desktop website, you can ask desktop users to fill out a form or a request for a quote or something similar, and on a mobile website, you can ask people to click to search. If you want mobile users to fill out a form, make it simple and easy to fill out and easy to find.

If you've taken the time and effort to create a custom mobile app, you may want to send a call to action prompting users to download your app.

Yield improvement
Mobile users expect fast performance, especially faster than desktop users. Therefore, your mobile-friendly website should load quickly. Test the website using a variety of tools available and optimize it for performance on both desktop and mobile platforms. Generally, a 65-70 score in Google's Page Speed ​​Analyzes is considered good for mobile-friendly websites. But keep in mind that these tests are done by bots sent to your site through a server in the USA. Towards the turkey option to visit a website that implements this test.

Responsive mobile compatible site
A responsive website is designed to automatically adapt to the screen size of the device used to access it. By detecting the screen size, a responsive website will automatically create itself to fit the screen for best readability and user experience. On the other hand, a dedicated mobile website is a separate website specifically designed for mobile device users and works simultaneously with your desktop (or full size) website.

There are cases where a custom mobile website is preferred over a responsive website. In fact, in many cases, it makes more sense.

Social network
Statistics show that mobile device users are 2-3 times more likely to share content on social platforms because they are “more connected” to their social profiles than traditional desktop or fixed device users.

Using Mobile Devices
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It is predicted that the future trends will continue to increase and increase in mobile usage. More and more people rely on their mobile devices, especially smartphones for doing business, daily purchases, reviews, reading, watching movies, searching, social media and everything in between. Thus, mobile users will become more and more important.

Mobile apps

Mobile apps! In fact, apps are one of the fastest growing segments in the mobile world. Depending on your business, a mobile app is a great way to create user interaction and keep users connected.

Mobile Marketing
Mobile marketing is a critical part of the website, in fact, many businesses place more emphasis on mobile marketing than desktop / fixed marketing. The reason is simple - more than 50% of internet users around the world now access it via mobile devices.

Band width
Mobile companies are making huge investments to improve their infrastructure. They are working on 5G - the fifth generation - mobile services. The higher the bandwidth, the less users wait from websites, so it makes sense to stay mobile-focused.

Mobile devices
Mobile devices are getting better, smarter, faster and more convenient, and mobile sales are expected to grow steadily. Every mobile manufacturer is constantly trying to improve their offer. Higher density displays like Apple Retina displays and the new 4K standard push it even more. Design and development technologies are constantly evolving, so it is imperative that you stay on top of mobile earnings. No getting away from mobile users!

Design Renewal
And if your website is over 3 years old, it's worth the cost and effort to refresh the design to keep it in line with current design trends. But this is another topic for another day (work in progress, so stay tuned).

If you don't have a mobile-friendly website, don't you think it's time to have your mobile website?